14 Years of Digital Marketing Experience
I have developed a broad skill set that enables me to partner closely with my Marketing peers to design and develop an end-to-end campaign operations strategy to support the setup of each campaign and assist with executing them by leveraging best practices and complementary tools.
Skills & Expertise
Marketing
Digital Marketing
Marketing Technology & Automation
Data Analysis & Reporting
Marketing , Sales, & Revenue Operations
Product Marketing
Channel & Partner Marketing
Field & Event Marketing
Traditional Marketing
Print, broadcast, direct mail, phone, and outdoor advertising.
Affiliate & Influencer Marketing
Public Relations
Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Strategy, Creation, Optimization, Distribution, Repurposing, and Maintenance.
Social Media
Website Management
WordPress, Magento, WIX, Squarespace, GoDaddy, and more.
Webinars
BrightTALK, Teams Live Events, Zoom, GoToWebinar, Webex, ON24, Xcellerate, and more.
Email Marketing
Nurture Programs
Marketing Technology
Advertising
Google Ads, WordStream, AdRoll, Basis, Facebook for Business, Adobe Advertising Cloud, Bing Ads, YouTube Ads, LinkedIn Marketing Solutions, Twitter Ads, RollWorks, AdStream, 6Sense, and Terminus.
Content Marketing
Adobe Suite, Canva, BuzzSumo, Uberflip, ChatGPT, Google Trends, AnswerThePublic, Buzzsprout, Designrr, and Ceros.
Marketing Automation
Marketo, HubSpot, Pardot, ActiveCampaign, MailChimp, Zoho, Eloqua, SharpSpring, and more.
CRMs & CDPs
Salesforce, Pipedrive, HubSpot, ActiveCampaign, Insider, Twilio Segment, SAP Customer Data Platform, RollWorks Account-Based Platform, mParticle, and Salesforce Customer Data Platform.
Analytics & Insights
Dashboards, SQL, Python, Opportunity Identification, Purchasing Journey Mapping, Google Analytics, Adobe Analytics, Heap, Tableau, Power BI, Looker, and Domo.
Optimizaiton
Hotjar, Crazy Egg, FullStory, Mouseflow, Optimizely, Unbounce, and Instapage.
Social Media
LinkedIn, X (Twitter), Facebook, Instagram, TikTok, Hootsuite, Oktopost, Sprout Social, and Sprinklr Social.
Intent Data
Demandbase, 6sense, Priority Engine, Terminus, RollWorks, and Qualified.
Data Enrichment
ZoomInfo, LinkedIn Sales Navigator, Clearbit, Cognism, Lusha, Apollo.io, and Seamless.ai.
Website
WordPress, HubSpot, Ghost, Medium, Drupal, Squarespace, WIX, and Go Daddy.
SEO
Ahrefs, Moz, BrightEdge, Semrush, Google Search Console, Yoast, and Bing Webmaster Tools.
Project Management & Workflow
Smartsheet, Basecamp, monday.com, Asana, ClickUp, Wrike, Microsoft Teams, Trello, Zoho Projects, and Jira.
Webinars & Live Streams
Webex, BrightTALK, Zoom, GoTo Webinar, On24, Restream.io, and StreamYard.
Video Creation & Hosting
Wistia, Vimeo, YouTube, Descript, and Vidyard.
Live Chat & Lead Generation
Intercom, Drift, LiveChat, Terminus, Qualified, and GravityForms.
Lead-to-Account Matching, Lead Routing, & Email Verification
LeanData, Calendly, Chili Piper, RevenueHero, Zapier, ZeroBounce, NeverBounce, and Bouncer.
Marketing Operations
Salesforce & CRM Integrations
Lead Scoring
Lead Routing
Analytics
Monitor, measure, and analyze the effectiveness of marketing initiatives and programs across the entire life-cycle of the revenue funnel.
Sales Enablement
Created sales playbooks and go-to-market strategies and kits. Supplied standardized follow-up resources via tools like Outreach, Woodpecker, and Salesforce Engage.
Project Management
Demand & Lead Generation
Paid Search
Google, Bing, Display, Video, and Retargeting ads.
Paid Social
LinkedIn, Facebook, Twitter, etc.
Account-Based Marketing
6sense, Demandbase, Terminus, TechTarget, HubSpot ABM Software, RollWorks, and more.
Content Syndication
Third Party & Review Websites
G2 Crowd, PeerSpot, Capterra, TrustRadius, Software Advice, Angie's List, Google My Business, Yelp, TripAdvisor, and more.
Content Creation
Blog Posts
Graphic Design
Videos
Social Media Posts
Newsletters
Emails
Podcasts
Case Studies
eBooks
Compliance
GDPR
CCPA
CAN-SPAM
CASL
Kevin is a talented and enthusiastic marketing automation expert. He has a wide breadth of knowledge regarding marketing technologies and trends, and an excellent ability to execute on attribution and ABM methodologies.
Travis Singleton, Director of Digital Marketing at Druva
Recommendations
Curious about what others have to say about working with me? Check out these recommendations from various coworkers and managers in my previous roles.
Download My Resume
Kevin Joseph Marheine Jr - Global Marketing Operations Automation and Technology Manager (pdf)
DownloadCertifications
Copyright © 2024 Kevin Joseph Marheine Jr - All Rights Reserved.
Powered by GoDaddy Website Builder